PR Army press-conference “Voices of Freedom”

The Voices of Freedom press conference aimed to discuss the boundary between ethical standards of impartiality and accuracy of journalism and human values when covering the topic of the Russian war against Ukraine. In 2022, numerous problems of morale and ethics opened up. How to work with representatives of both sides of the war? Is there such a need? How to provide the truth? And many more new dilemmas for the media and journalists emerged during the course of the russian full-scale war against Ukraine.

Ukrainian voices have been silenced by Russian propaganda for years and were invisible for the international audiences. The full-scale war has changed it, the need for Ukrainian view is in demand now. But many challenges rise with this: where to find and with whom to speak, who is relevant? At the press conference Ukrainian PR Army raised an issue of the current hybrid war is the key to fighting with russian disinformation and delivering the truth.

‍Agenda
- Julia Petryk, Co-founder of UA PR Army, shared a year results of fighting on Info front, countering dіsinformation and sharing voices of freedom. 
- Ksenia Illuk, Chief Analytic and Coordinator of LetsData, shared the report on the scale of russian disinformation campaigns in Europe.

‍Panel discussion on the challenges and ethical standards of covering the hybrid war in the 21st century was moderated by French journalist Patrice Moyon. Participants: 
- Gulliver Cragg, Journalist for France 24
- Anastasiia Marushevska, Communications Lead at Ukraїner, Co-founder of PR Army and Where Are Our People?
- Tetiana Zhukovina, COO of the Ukrainian Media Center 
- Olha Bilousenko, Head of the Detector Media Research Center and other experts participating in a Q&A session