PR Army is an independent, non-profit organization that brings together Ukrainian communication experts. Our mission is to share the truth about Russia’s war against Ukraine and to build a credible image of Ukraine as a democratic and independent European nation.
In the initial days of Russia’s full-scale Russian invasion of Ukraine, it became evident that Western media were ill-prepared for war reporting and lacked access to Ukrainian experts and witnesses.
PR Army was founded within the first hours of the invasion as a community-driven, self-organized initiative. Leading Ukrainian PR and communications specialists came together to share the truth about the war. It was an immediate response to the invasion, fueled by the determination to amplify Ukrainian voices in Western media.
Since 24 February, 2022, we have operated as a unified team, with each member bringing valuable contacts, connections, stories, and expertise. We have successfully collaborated with Western journalists, opinion leaders, governments, and institutions. At PR Army, we believe that effective communication can inspire global change. Through truthful narratives, we aim to support Ukraine’s victory.
.svg)
Media outlets were
assisted by our team
Journalists receive our
newsletters and stories
Countries benefited from
our support in conveying the truth
Media materials produced
with our facilitation
Events organized and
attended by our team
Current reach of our work
through media and events
*according to LOOQME
.svg)
Every day, we work side by side to share the truth, gather and distribute eyewitness accounts, and bring critical issues to the forefront.
Communication strategist, writer, and speaker focused on promoting Ukraine globally. Curator at Projector Institute, coordinator at Ukraїner and PR Army.
.svg)
anastasiia@pr.army
Co-founder of the Bezviz music festival and director of the Jazz on the Dnieper festival
mary.guseva@pr.army
with a background in journalism, politician and business environments. Experience in negotiations with governmental and international organizations as well as with CSOs in the EU, UK, USA
vdovychenko.anna@pr.army
Entrepreneur and copywriting expert; co-founder of Urban Space 500.
with expertise in public diplomacy, policy design, and advocacy campaigns. He specializes in analyzing, gauging the impact of, and engineering new methods to combat Russian propaganda and malign influences.
dmytroraiskyi@pr.army
A key expert in strategic communications. Now Director of the StratCom Academy, a former BBC Defence Correspondent, a former NATO spokesman and Director of Communications at SHAPE, NATO's military headquarters, Mr. Laity advises PR Army on deploying effective strategic communications.
Communications manager who transforms ideas into meaningful content. Master of Public Relations.
Global communications specialist and outreach and media relations manager at PR Army
daria.chornomorets@pr.army
with a background in TV journalism, project management, marketing, business and public relations. Experienced in working with international media, advocating Ukraine in United Nations, US Congress and Senate
Shkudorkhrystyna@pr.army
Monitoring coordinator with 10+ year analytical experience. Responsible for launching and fine-tuning multilevel analytics and comprehensive monitoring in both commercial and social projects.
Global communications specialist and photographer. Author of the "Curly PR" podcast.
Nastya@pr.army
Coordinator at Ukrainian PR Army, energy sector expert, GR specialist, and Head of the Oversight Committee of the National Anti-Corruption Bureau of Ukraine.
Head of PR at MacPaw, lecturer at Projector Institute, startup mentor, founder of Tech PR School, and author of the Product PR online course
julia@pr.army
.png)
10+ years in digital marketing and expertise in product marketing management, content, and community marketing.
alice@pr.army
Advocate for employer branding and communication transparencyin the Ukrainian tech industry.
Liuka@pr.army
Head of Marketing at Epom, dedicated to transforming narratives about Ukraine and amplifying Ukrainian voices.
Communications expert with 8 years of A-level consulting in PR/reputation management and marketing transformation strategy.
nina@pr.army
Proud Ukrainian, engineer, manager, and IT entrepreneur. Founder of Boxmode website builder and co-founder of Depositphotos.
.png)
Product manager with 10+ years of experience across various industries and markets. Product strategist and customers mom. A fan of Kyiv.
CMO at Reply.io, joined PR Army on the second day of full-scale war to help disseminate the truth about the russian invasion and share eyewitness accounts with Western media.
Communication expert with 13 years of experience in PR, journalism and media. Currently on military leave.
13+ years in Communications; founder of SLOVA TECH PR agency and Wtech community. Venture partner and PRCA Board Member.
Follow us on social media to keep up-to-date
with the truth about the Russian-Ukrainian war
© prarmy 2024
Created by UDDU
.png)
.png)
.png)