About Us
PR Army is an independent Ukrainian non-profit.
We amplify Ukraine’s voice on a global scale.
We fortify liberal democracies against illicit information operations.
We influence lawmakers and expose war criminals.
PR Army is an independent Ukrainian non-profit.
We amplify Ukraine’s voice on a global scale.
We fortify liberal democracies against illicit information operations.
We influence lawmakers and expose war criminals.
In the initial days of Russia’s full-scale Russian invasion of Ukraine, it became evident that Western media were ill-prepared for war reporting and lacked access to Ukrainian experts and witnesses.
PR Army is a frontline strategic communications and advocacy organisation defending truth, justice, and democracy in the face of Russia’s war of aggression. Founded on the first day of the full-scale invasion, we have grown into a global network of communicators, policy experts, researchers, and technologists united by one mission: to expose war crimes, counter illicit information operations, and galvanise international action for Ukraine’s victory.
We partner with journalists, lawmakers, civil society, governments, and the private sector to deliver real-world outcomes – from ICC arrest warrants and media exposés to EU sanctions and corporate accountability. Our campaigns elevate survivor testimonies, expose Russian influence operations, and shape policy, regulation, and legislation across Europe and North America, including in the areas of media, trade, energy, and defence.
PR Army transforms intelligence and documentation into legal, institutional, and public action. From coordinating high-level testimonies and investigative briefings to securing sanctions and policy reforms, we move decision-makers and hold perpetrators accountable. We work across borders and sectors to ensure Ukraine’s truth is heard.
Media engagement
via campaigns
Journalists receive
our newsletters
Countries impacted by our media and advocacy work
Media stories facilitated globally
Press events
organised by our
team
Current reach of our work
through media and events
*according to LOOQME
Every day, we work side by side to share the truth, gather and distribute eyewitness accounts, and bring critical issues to the forefront.
Communication strategist, writer, and speaker focused on promoting Ukraine globally. Curator at Projector Institute, coordinator at Ukraїner and PR Army.
Co-founder of the Bezviz music festival and director of the Jazz on the Dnieper festival
with a background in journalism, politician and business environments. Experience in negotiations with governmental and international organizations as well as with CSOs in the EU, UK, USA
Entrepreneur and copywriting expert; co-founder of Urban Space 500.
with expertise in public diplomacy, policy design, and advocacy campaigns. He specializes in analyzing, gauging the impact of, and engineering new methods to combat Russian propaganda and malign influences.
A key expert in strategic communications. Now Director of the StratCom Academy, a former BBC Defence Correspondent, a former NATO spokesman and Director of Communications at SHAPE, NATO's military headquarters, Mr. Laity advises PR Army on deploying effective strategic communications.
Communications manager who transforms ideas into meaningful content. Master of Public Relations.
Global communications specialist and outreach and media relations manager at PR Army
with a background in TV journalism, project management, marketing, business and public relations. Experienced in working with international media, advocating Ukraine in United Nations, US Congress and Senate
Shkudorkhrystyna@pr.army
Monitoring coordinator with 10+ year analytical experience. Responsible for launching and fine-tuning multilevel analytics and comprehensive monitoring in both commercial and social projects.
Global communications specialist and photographer. Author of the "Curly PR" podcast.
Coordinator at Ukrainian PR Army, energy sector expert, GR specialist, and Head of the Oversight Committee of the National Anti-Corruption Bureau of Ukraine.
Head of PR at MacPaw, lecturer at Projector Institute, startup mentor, founder of Tech PR School, and author of the Product PR online course
10+ years in digital marketing and expertise in product marketing management, content, and community marketing.
Advocate for employer branding and communication transparencyin the Ukrainian tech industry.
Head of Marketing at Epom, dedicated to transforming narratives about Ukraine and amplifying Ukrainian voices.
Communications expert with 8 years of A-level consulting in PR/reputation management and marketing transformation strategy.
Proud Ukrainian, engineer, manager, and IT entrepreneur. Founder of Boxmode website builder and co-founder of Depositphotos.
Product manager with 10+ years of experience across various industries and markets. Product strategist and customers mom. A fan of Kyiv.
CMO at Reply.io, joined PR Army on the second day of full-scale war to help disseminate the truth about the russian invasion and share eyewitness accounts with Western media.
Communication expert with 13 years of experience in PR, journalism and media. Currently on military leave.