The initiative of Ukrainian PR and communication experts and journalists to help the world’s media to tell the actual truth about this war through stories of Ukrainian eyewitnesses, experts, and authorities
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The initiative counts 300+ members, including PR leaders of the well-known Ukrainian companies. Our goals are: building strong Ukrainian presence on the global arena, raising awareness about financial and military needs, combating Russian propaganda and advocating the necessity of sanctions and stopping Russian-affiliated businesses.
media outlets, magazines,
TV and radio that we helped
journalists from all over the
world trust us and our work
countries to tell
the truth
materials were created with
our participation
mentions of this materials in
social media
is a total reach of our
materials for now*
*according to LOOQME
When PBS News Hour sent a team from the US to Ukraine, the fighting around the area of the Zaporizhzhia nuclear power plant was at its peak. News Hour not only wanted to report on this for its US audience it wanted to go further by telling the stories of those Ukrainian workers still working at the plant, with the Russian military now in control.
This was a near impossible task. But with the expertise and experience of Liuka and PR Army, News Hour was able to tell that story.
She not only identified a worker who wanted to share their story. She also explained our needs as a TV network broadcast to personnel who were living and working in fear. She was also able to convince a worker who was evacuating with his family, to speak with News Hour, after they had left Zaporizhzhia. News Hour agreed to protect his identity which was arranged by Liuka. Without Liuka's understanding of the needs of TV journalists and her commitment to ensuring the safety of the worker and his family this story would have not been told
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The work of PR Army volunteers has been a great help in finding sources to write articles about what is happening in Ukraine. The network of experts they collaborate with is also very useful. We thank them for their help.
The PR Army have been useful to me on a number of occasions, they have a huge address book and also the trust of the people they are in touch with, which can help a lot with getting interviews. They swiftly respond to requests for contacts and also flag up interesting events or stories from time to time.
Staffed entirely by volunteers, the Ukrainian PR army provides an essential service to journalists covering the invasion of Ukraine. Their volunteers have helped my newspaper set up interviews, they regularly send compelling story pitches and have a wealth of valuable contacts that we have been able to leverage and enrich our coverage of the most important story in Europe since the end of the Second World War. I would have no hesitation in recommending them to any correspondent based in-country or abroad
Collecting contacts and setting up interviews in media
Advocating women rights during the war
Tracking and tackling Russian propaganda with the means of PR and technology
Covering the topic from legal and victim sides
An umbrella project for demanding economic sanctions, oil-gas embargo and Trade Ban with Russia
Showcasing the consequences of Russian war on the world
Working on the crucial topic of cultural heritage and rights of minorities during the war
Global campaign aimed at returning Ukrainians who were illegally deported to the Russian Federation
Nuclear terrorism and its possible consequences
Unobvious consequences of the war and its victims
For convenience, our work is divided into thematic and functional departments, or streams. Each department has a separate team that oversees planning and achieving results and manage specific topic or function.
Read moreWe also have several projects such as – a separate blog with stories of Ukrainians, a mailing list for journalists, a project to help women victims of violence by the occupiers, a book about the war, etc.
Read more
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Ukrainian PR Army unites 300+ members, among them PR and communications specialists, copywriters, journalists, marketing and project managers, brand experts and many more. Our team has more than 200 years of experience in total.
Meet the team
These companies and organizations are fighting for the truth side by side with us
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Follow us on socials to always be up-to-date
with the truth about Russian-Ukrainian war
© prarmy 2023
Created by UDDU
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