PR Army is an independent, non-profit organization comprising Ukrainian communication experts. Our mission is to share the truth about the Russian war against Ukraine and to build a credible image of Ukraine as a democratic, independent European country.
In the initial days of Russia’s full-scale Russian invasion of Ukraine, it became evident that Western media were ill-prepared for war reporting and lacked access to Ukrainian experts and witnesses.
PR Army was founded in the first hours of the invasion as a community-driven, self-organized initiative. Top Ukrainian PR specialists and business leaders united to share the truth about the war. It was an instant response to the full-scale invasion, supported by the drive to voice Ukrainian opinions in the Western media.
Since February 24, 2022, we’ve operated as a cohesive team, each member contributing valuable contacts, connections, stories, and expertise. We have effectively collaborated with Western journalists, opinion leaders, governments, and institutions. At PR Army, we believe that effective communication can drive global change. Through truthful narratives, we aim to support Ukraine’s victory.
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media outlets, magazines, TV, and radio stations have been assisted by us
journalists worldwide place their trust in us and our work
countries have benefited from our help in conveying the truth
materials have been produced with our involvement
mentions of our materials have appeared on social media
2.3 billion is the current total reach of our materials*
*According to LOOQME
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We understand the value of teamwork like no one else. Side by side, every day, we engage in truth-telling, collecting and distributing eyewitness stories, and raising important issues in the media. Each success is a team effort.
Global communications specialist and photographer. Author of the "Curly PR" podcast.
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Nastya@pr.army
Communication strategist, writer, and speaker focused on promoting Ukraine globally. Curator at Projector Institute, coordinator at Ukraїner and PR Army.
anastasiia@pr.army
Coordinator at Ukrainian PR Army, energy sector expert, GR specialist, and Head of the Oversight Committee of the National Anti-Corruption Bureau of Ukraine.
Head of PR at MacPaw, lecturer at Projector Institute, startup mentor, founder of Tech PR School, and author of the Product PR online course
julia@pr.army
Head of Marketing at Epom, dedicated to transforming narratives about Ukraine and amplifying Ukrainian voices.
Advocate for employer branding and communication transparencyin the Ukrainian tech industry.
Liuka@pr.army
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10+ years in digital marketing and expertise in product marketing management, content, and community marketing.
alice@pr.army
Co-founder of the Bezviz music festival and director of the Jazz on the Dnieper festival
mary.guseva@pr.army
with a background in journalism, politician and business environments. Experience in negotiations with governmental and international organizations as well as with CSOs in the EU, UK, USA
vdovychenko.anna@pr.army
with expertise in public diplomacy, policy design, and advocacy campaigns. He specializes in analyzing, gauging the impact of, and engineering new methods to combat Russian propaganda and malign influences.
dmytroraiskyi@pr.army
Communications expert with 8 years of A-level consulting in PR/reputation management and marketing transformation strategy.
nina@pr.army
Monitoring coordinator with 10+ year analytical experience. Responsible for launching and fine-tuning multilevel analytics and comprehensive monitoring in both commercial and social projects.
Entrepreneur and copywriting expert; co-founder of Urban Space 500.
CMO at Reply.io, joined PR Army on the second day of full-scale war to help disseminate the truth about the russian invasion and share eyewitness accounts with Western media.
Proud Ukrainian, engineer, manager, and IT entrepreneur. Founder of Boxmode website builder and co-founder of Depositphotos.
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Product manager with 10+ years of experience across various industries and markets. Product strategist and customers mom. A fan of Kyiv.
Communication expert with 13 years of experience in PR, journalism and media. Currently on military leave.
13+ years in Communications; founder of SLOVA TECH PR agency and Wtech community. Venture partner and PRCA Board Member.
Expert in the strategic management, grants, and communications for non-profit organizations.
Communications manager who transforms ideas into meaningful content. Master of Public Relations.
Journalist with over 12 years of experience; has worked as an investigative journalist and fact-checker since 2015. Volunteer and winner of the national contests "Honor of the Profession" and "MezhyhiryaFest".
Independent PR Specialist with a background in the tech industry and cultural projects. Currently helps Ukraine-focused businesses and NGOs in building communication systems and gaining international coverage.
4 years in journalism, 7+ years in communications, spanning bothprivate and public sectors.
Copywriting practitioner and expert in the fields of culture and politics. Aims to make sense of words and punctuation marks.
Global communication specialist with experience as a journalist and editor. Works on sharing eyewitness stories.
Political scientist by education, PR specialist by choice. Covers political topics.
Scholar, International Relations expert, Senior analyst for TRUMAN and for the Economic Security Council of Ukraine, OSINT researcher
Global communications specialist and outreach and media relations manager at PR Army
daria.chornomorets@pr.army
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© prarmy 2023
Created by UDDU
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